BEAUTY & WELLNESS
Curated collection of articles and recommendations for your beauty and wellness essentials.
By: Fola Onifade
What's a serum, anyway?
You’ve likely seen your favorite beauty influencer or skincare brands talk about serums, but even if you're obsessed with all things skin, you may still be wondering what your serum actually does.
Serums, according to Dr. Abigail Waldman of Harvard Medical School, are “highly concentrated formulations that are designed to sink into the skin quickly, delivering intensive dose of ingredients that can address common skin complaints.”
In simpler terms: serums are light but powerful, easily absorbed liquids that you spread on your skin to target a host of skin care issues.
But why do we need them?
The most important thing that serums do for your skin is provide intense hydration. In order to do this, most experts recommend that you apply your serum right before you moisturize, and you can do this on a daily basis. So why do we need super hydrated skin?
Well-hydrated skin is the foundation for any skincare routine. Whether you're targeting wrinkles, brown spots, discoloration, or general dullness, serums provide the hydration your skin needs to tackle these issues.
Skin by Ame Pro Tip:
Add droplets of serum to your moisturizer, eye creams, night creams or masks to boost its efficacy.
OK, so how do I choose a serum?
For irritated/acne prone skin
Soothing serums, like our Illumine Facial Serum, are mild formulations made up of anti-inflammatory, often natural ingredients. These serums are great for most skin types, but they're also perfect for itchiness, redness or easily irritated skin. Some of the natural ingredients you’ll find in a soothing serum include aloe, green tea, or chamomile.
You’ll notice that we provided the ingredients in the different types of serums. And while you may not recognize all the scientific words in there, you want to get in the habit of reading and understanding labels so you can find the best formulation for your skincare needs.
Skin by Ame Pro Tip:
Serums can be potent. Always test on a small area before applying widely. And be mindful of combining acid-containing serums with other products that also include acids.
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